Quality Management Representative (QMR)

Definition of the term (“What is a quality management representative?”)

The role of the Qua­li­ty Ma­nage­ment Re­pre­sen­ta­ti­ve (QMR) in a com­pa­ny is of cri­ti­cal si­gni­fi­can­ce in en­su­ring the qua­li­ty of pro­ducts and ser­vices. A Qua­li­ty Ma­nage­ment Re­pre­sen­ta­ti­ve is a per­son who is re­spon­si­ble for de­ve­lo­ping, im­ple­men­ting, and main­tai­ning qua­li­ty stan­dards and pro­ce­du­res in an or­ga­niza­ti­on. This in­cludes en­su­ring com­pli­ance with qua­li­ty stan­dards and con­ti­nuous im­pro­ve­ment of qua­li­ty processes.

The key responsibilities of a QMR

A QMR has a va­rie­ty of tasks and re­spon­si­bi­li­ties, including:

  • De­ve­lo­p­ment of qua­li­ty gui­de­lines: The QMR is re­spon­si­ble for de­ve­lo­ping qua­li­ty po­li­ci­es and pro­ce­du­res that meet the needs of the business. 
  • Mo­ni­to­ring qua­li­ty stan­dards: It is the QMR’s task to en­su­re that all de­part­ments and em­ployees com­ply with the es­tab­lished qua­li­ty standards. 
  • Trai­ning and awa­re­ness: The QMR pro­vi­des trai­ning and trai­ning ma­te­ri­al to en­su­re that em­ployees un­der­stand and in­te­gra­te the si­gni­fi­can­ce of qua­li­ty into their dai­ly activities. 
  • Er­ror de­tec­tion and cor­rec­tion: A key aspect of the QMR’s role is the iden­ti­fi­ca­ti­on of qua­li­ty pro­blems and the im­ple­men­ta­ti­on of cor­rec­ti­ve actions.
Other tasks re­la­ted to a qua­li­ty ma­nage­ment sys­tem include: 
  • The QMR or the per­sons spe­ci­fied sin­ce the re­vi­si­on of ISO 9001:2015 have the task of im­ple­men­ting the re­qui­re­ments de­fi­ned in ISO 9001 with re­gard to the qua­li­ty ma­nage­ment system. 
  • Con­ti­nuous con­trol and eva­lua­ti­on of the fur­ther de­ve­lo­p­ment of the qua­li­ty ma­nage­ment system. 
  • Coor­di­na­ti­on of the crea­ti­on, up­dating and fur­ther de­ve­lo­p­ment of the QM spe­ci­fi­ca­ti­on do­cu­ments: Work in­s­truc­tions, pro­cess in­s­truc­tions and other ope­ra­tio­nal documents.

The significance of a QMR for corporate quality

The pre­sence of a Qua­li­ty Ma­nage­ment Re­pre­sen­ta­ti­ve in a com­pa­ny of­fers a num­ber of advantages:

  • Con­ti­nuous im­pro­ve­ment: By con­ti­nuous­ly mo­ni­to­ring and ad­jus­ting qua­li­ty stan­dards, com­pa­nies can im­pro­ve their pro­ces­ses and in­crease cus­to­mer satisfaction. 
  • Ef­fi­ci­en­cy im­pro­ve­ment: A good QMR can help to iden­ti­fy and op­ti­mi­ze in­ef­fi­ci­ent pro­ces­ses, which can lead to cost savings. 
  • Cus­to­mer trust: Ad­he­rence to high qua­li­ty stan­dards can streng­then cus­to­mer con­fi­dence and im­pro­ve the company’s reputation.

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Challenges for Quality Management Representatives

Alt­hough the role of the QMR is ex­tre­me­ly im­portant, qua­li­ty ma­nage­ment re­pre­sen­ta­ti­ves also face challenges:

  • Re­sol­ve con­flicts: Con­flicts may ari­se if qua­li­ty stan­dards are not met. A QMR must be able to ef­fec­tively re­sol­ve the­se conflicts. 
  • Cur­rent­ness of stan­dards: The world is con­stant­ly chan­ging and qua­li­ty stan­dards need to be up­dated re­gu­lar­ly. This re­qui­res con­stant adaptation. 
  • Com­mu­ni­ca­ti­on: Com­mu­ni­ca­ti­on with dif­fe­rent de­part­ments and em­ployees is cru­cial to con­vey qua­li­ty re­qui­re­ments and en­su­re that they are understood.

What changes have occurred for the QMR since the last revision of ISO 9001:2015?

Qua­li­ty Ma­nage­ment Re­pre­sen­ta­ti­ve (QMR) acts as a qua­li­ty ma­nage­ment con­sul­tant wi­thin the com­pa­ny. As a cen­tral per­son, this po­si­ti­on was ex­pli­cit­ly re­qui­red by the stan­dard ac­cor­ding to ISO 9001 un­til the re­vi­si­on ISO 9001:2015.  Ho­we­ver, sin­ce the last re­vi­si­on was in­tro­du­ced, a QMR is no lon­ger ex­pli­cit­ly re­qui­red. In or­der for the ma­nage­ment le­vel to take re­spon­si­bi­li­ty as the pro­mo­ter of qua­li­ty ma­nage­ment and no lon­ger de­le­ga­te the as­so­cia­ted hig­her re­qui­re­ments to the QMR, the role of the Qua­li­ty Ma­nage­ment Re­pre­sen­ta­ti­ve is now no lon­ger con­side­red a stan­dard re­qui­re­ment sin­ce ISO 9001:2015. Ho­we­ver, the tasks of the QMR will con­ti­nue to exist and must also be car­ri­ed out in the future.


A Qua­li­ty Ma­nage­ment Re­pre­sen­ta­ti­ve is an es­sen­ti­al part of any busi­ness, hel­ping to im­pro­ve qua­li­ty and in­crease cus­to­mer sa­tis­fac­tion. Their tasks are di­ver­se, but the re­wards for per­forming this role ef­fec­tively are enormous.

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Frequently Asked Questions (FAQs)

What is the main task of a QMR?
The main task of a QMR is to de­ve­lop, im­ple­ment and main­tain qua­li­ty stan­dards and to en­su­re the con­ti­nuous im­pro­ve­ment of qua­li­ty processes.

What are the ad­van­ta­ges of hi­ring a QMR?
Hi­ring a QMR can lead to con­ti­nuous im­pro­ve­ment, in­creased ef­fi­ci­en­cy, and streng­the­ned cus­to­mer confidence.

How does a QMR deal with con­flicts?
A QMR should be able to ef­fec­tively re­sol­ve con­flicts re­la­ted to qua­li­ty stan­dards by fo­cu­sing on com­mu­ni­ca­ti­on and compromise.

Why is the cur­rent­ness of qua­li­ty stan­dards im­portant?
Kee­ping qua­li­ty stan­dards up to date is im­portant as re­qui­re­ments and tech­no­lo­gies are con­stant­ly chan­ging. Cur­rent stan­dards are cri­ti­cal to main­tai­ning quality.

How can a com­pa­ny be­ne­fit from a QMR?
A com­pa­ny can be­ne­fit from a QMR by in­cre­asing qua­li­ty, re­du­cing cos­ts, and buil­ding cus­to­mer confidence.

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